Tory Burch's #EmbraceAmbition campaign

Never have I felt so passionate about empowering women and the need to teach our daughters and the next generation, that given the opportunity, women have as much potential as men in the corporate, cultural, social and political world.

So very appropriately and perfectly timed, and with many women around the world currently feeling pretty much the same, International Women’s Day has provided us with the Shero of the year, Tory Burch who today is launching the global campaign #EmbraceAmbition in an effort to encourage women to stop shying away from ambition, and articulate it and celebrate it instead. Ambition is and has been seen by society as a positive trait in men, but unfortunately, up to today, it still carries negative connotations when it relates to women, as is clearly illustrated by the meagre 4% of women CEO in Fortune 500 companies, less than 20% of women in boardrooms and, in keeping with the pattern, the very low percentages of women that are country leaders and heads of state worldwide.

Following her personal experience, this inspiring fashion designer, business woman and philanthropist founded the Tory Burch Foundation in 2009 with the aim of empowering women entrepreneurs by supporting with capital, education and digital resources through a number of programmes. If you are an aspiring entrepreneur, do take a good look at the website – it is filled to the brim with interesting interviews, articles, guidebooks, business plan templates, and other tips and tricks that have already supported thousands of women entrepreneurs with their ventures.

‘Fearlessly pursue your dreams, embrace your ambitions’

– Tory Burch


Watch the campaign’s opening platform, a powerful video in which she enlisted a plethora of some the most influential celebrities and businesswomen, such as Anna Wintour, Kerry Washington, Sheryl Sandberg, Julianne Moore, Gwyneth Paltrow, Lucy Liu, Diane Kruger, Billie Jean King, Laila Ali and Melinda Gates amongst many others, as well as men (Chris Pine, for example), to address the stigma of ambition in women.

‘To today’s generation of young, powerful women I would say don’t apologize. Be who you are’

– Kerry Washington


To participate, visit the website HERE where you will find a link to take the pledge and encourage your contacts on social media to do the same through the hashtag #EmbraceAmbition. You can also have some fun creating your own photo with the caption that best defines your drive (Strong, Ambitious, Powerful, Visionary, Mother, Bold, etc) and share!

Oh, and DO download the Ambition Guidebook that talks you through the steps to success (defined by Tory as Happiness, by the way!):

  1. Dream: BIG, without boundaries.
  2. Define: own your confidence, needed to achieve those goals and dreams.
  3. Do: rank your top 3 goals, ascertain and remove the obstacles to attaining your goals, and surround yourself with brilliant, talented and inspirational people who will support you in your adventure.

I had to share it because I think this guide is a fabulous tool, not only for entrepreneurs or women trying to climb up the corporate ladder, but also for any project you might be passionate particularly about.

Now, go and #EmbraceAmbition!


Marissa xx